EduJoc: Play Is the Way to Learn in Moldova with Igor Hincu

In this episode, we explore how play-based learning and social entrepreneurship are transforming education in Moldova. Our guest is Igor Hincu, co-founder of EduJoc, a social enterprise that uses educational toys, interactive workshops, and experiential learning to help children develop essential skills through play.

Igor shares the story behind EduJoc, the moment that inspired its creation, and why play is at the heart of meaningful learning.

In this conversation, we discuss:

  • Why social entrepreneurship was chosen as the model for EduJoc
  • How play-based educational products support children’s development and address local educational needs
  • The social impact of EduJoc’s toys, workshops, and community activities
  • The role of partnerships and funding in scaling a mission-driven business
  • EduJoc’s vision for the future, including plans to build a larger educational museum
  • Practical advice for aspiring social entrepreneurs and impact-driven businesses in Moldova

This episode highlights how learning through play can create lasting social change and strengthen communities, while offering inspiration for educators, parents, and social innovators.

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